Fashionistas refresh wardrobes, swap clothes with new apps

Mon Oct 7, 2013 11:45am EDT
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By Natasha Baker

TORONTO (Reuters) - Women with bulging closets who still feel they have nothing to wear can turn to new apps that will help them find designer dresses to rent or to swap clothes with other fashionistas.

Rent the Runway's new iPhone app also lets shoppers take photos of clothes they see in stores and will find similar garments for them to rent.

Jennifer Hyman, the CEO of New York-based company that rents out designer garments and accessories, said the app aims to help women shop and rent clothes more efficiently.

"When you receive an invitation to an event we want them to think, should I wear something I already have, should I buy something new, or should I rent one," she said.

Hyman said the company added the photo feature, which is available only in the United States where the company ships, to make renting an option for women when they are shopping for a dress.

Another iPhone app called 99dresses lets women refresh their wardrobe by swapping clothes, shoes and handbags with other people.

"It's a great way to trade fashion with people you might not normally trade with, like friends of friends, or even strangers," said Nikki Durkin, founder of 99dresses, based in New York City.

Women list their items on the app, along with a photo, size, condition, weight and retail price. The app uses the details to determine the worth of the item in buttons, a virtual currency used in the app.   Continued...