Shopping apps aim to help consumers avoid Black Friday hassles

Mon Nov 25, 2013 5:03am EST
 
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By Natasha Baker

(Reuters) - Shoppers who want to avoid long lines to nab a deal during Black Friday can download new apps that will let them shop for bargains from the comfort of their home.

Whether it is getting notifications about items going on sale, shopping from print magazines and flyers, or turning email promotions into shopping magazines, apps are helping shoppers find deals.

Shop It To Me, a new free app for the iPhone, allows shoppers to track when their favorite clothing items or brands go on sale in their size at online retailers.

"On Black Friday, every store is going to shove sales in your face and it can be so overwhelming that you might miss out on an item you actually want," said Charlie Graham, chief executive of San Francisco-based company Shop It To Me, referring to the Friday after Thanksgiving and the start of Christmas shopping.

Shop It To Me acts like a personal shopping assistant, constantly scouring hundreds of online retailers, such as Nordstrom, Bloomingdale's, Banana Republic and J.Crew, for the latest deals based on the shoppers' preferences and sizes.

Graham said good deals, free shipping, more variety and less hassle are luring more consumers to shop online.

Hukkster for the iPhone also lets shoppers track their favorite items and sales. With a new feature on the free app users worldwide can also put in the style number of items they find in stores and track when they go on sale.

ShopAdvisor, a free app for iPhone, Android and Windows Phone, tracks items consumers find in print and tablet magazines.   Continued...

 
A woman stops to use her phone in front of holiday window displays at Macy's flagship store in New York, November 22, 2013. REUTERS/Lucas Jackson