For pot entrepreneurs, it's a 'Stoner Bowl' matchup made on high

Tue Jan 28, 2014 5:02pm EST
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By Jonathan Kaminsky

OLYMPIA, Washington (Reuters) - For Nate Johnson, the excitement surrounding the upcoming Super Bowl is two-fold. Not only are his hometown Seattle Seahawks taking on the Denver Broncos - football teams representing two major U.S. cities where recreational pot use is legal - but his medical weed dispensary is seeing green.

Demand for "Beast Mode" - a strain named in honor of the Seahawks' hard-hitting running back, Marshawn Lynch - has been high at his Queen Anne Cannabis Club in Seattle, Johnson said, while pot-laced blue-and-green cupcakes are also selling fast.

"Anything Seahawks colored or themed, it's ‘Boom!'" Johnson said, referring to the brisk sales. "It almost seems like it's the holidays all over again."

Johnson is among those capitalizing on the novelty of what pot enthusiasts on Twitter and elsewhere have gleefully dubbed as "Bud Bowl," "Pack-a-Bowl" and "The Stoner Bowl."

Washington state and Colorado both voted in 2012 to legalize recreational marijuana use, though the drug remains illegal under federal law. Recreational pot shops opened earlier this month in Colorado and are set to do so later this year in Washington state.

In and around Denver, pot stores contacted by Reuters were doing a brisk business even before the onset of Super Bowl fever.

Still, in the Denver suburb of Georgetown, the Sergeant Green Leaf Wellness Center's manager - who gave only his first name, Angelo - said the store plans to run some Broncos-themed specials ahead of the big game.

Glass pipes and bongs with the team's colors of blue and orange will go on sale, Angelo said, as will at least one variety of pot - likely the fortuitously-named "Orange Crush."   Continued...

An attendee holds out several marijuana buds at the High Times U.S. Cannabis Cup in Seattle, Washington September 8, 2013. REUTERS/Jason Redmond