Supporters, foes of pot legalization post rival ads in NY Times
By Eric M. Johnson
SEATTLE (Reuters) - Supporters and opponents of the federal ban on marijuana took to the pages of The New York Times this weekend with full-page color advertisements that highlight the fast-evolving debate in the United States about medical and recreational drug use.
The advertisements followed The New York Times' decision last month in a series of editorials to call for repealing the ban, the biggest U.S. newspaper to do so. Opinion polls show a majority of Americans now back the legalization of pot.
The ads are also designed to undercut pot's decades-old association with the counterculture and drop-outs by featuring people dressed in everyday working attire.
In an ad in Sunday's edition of the paper, Seattle-based Privateer Holdings features its medical marijuana website Leafly.com, which helps users to find pot dispensaries and to choose strains.
The ad depicts a woman jogger in Spandex gliding past a brownstone building as a crisply dressed professional man stands atop its steps with a bundle of papers under his arm.
"Ian chose an indica cannabis strain to relieve his MS symptoms," a bubble next to him says.
"While fighting cancer, Molly preferred a sativa cannabis," says the bubble next to the jogger.
Explaining the decision to use ordinary working people in the ad, Privateer Holdings' chief executive, Brendan Kennedy, said: "This product and this industry are still depicted as sub-culture or counter-culture. That's just not the reality." Continued...