Swiss mix: Audi's Keogh on combining work and play in Geneva

Tue Mar 24, 2015 8:34am EDT
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By Cheryl Lu-Lien Tan

NEW YORK (Reuters) - When the president of Audi of America hits the road, most of his business journeys are more than a car trip away. Scott Keogh, who is based in Herndon, Virginia, travels regularly for work and has one favorite destination: Geneva.

"Beyond the charm of what I consider one of Europe’s finest cities, the sheer beauty of the Swiss landscape is breathtaking," says Keogh, who joined Audi from Mercedes-Benz SA in 2006. He visits Geneva annually for the Geneva Auto Show.

"Seeing the city flanked by the stunning Alps and gorgeous Lake Geneva, one feels immediately transported to one of the Old World European epicenters juxtaposed with the current cosmopolitan vibe, teeming with some of the world’s finest hotels, restaurants, bars and watchmakers," Keogh says.

There are many things Keogh loves about the city. Here are some of his tips:

Favorite hotel: La Réserve (301 route de Lausanne) is "a luxury hotel I’ve visited often." A more contemporary recommendation is La Cour des Augustins (Rue Jean-Violette 15). If visiting for pleasure, the Hotel d’Angleterre (Quai du Mont-Blanc 17) is well-positioned and close to the Jet d’Eau (Quai Gustave-Ador), a Geneva tourist staple.

Breakfast: "The hotels are excellent power breakfast spots. Specifically, La Cour des Augustins on Rue Jean-Violette 15, for its ultra-modern and interesting interiors."

Café: "Les Enfants Terribles (Rue Prévost-Martin 24) serves excellent coffee," and he recommends it also for the interior décor and ambiance. "The café is a part-time workshop, vintage emporium, coffee shop and later in the evening, a bar with a very cool vibe."

Business meeting spot: "The restaurant amenities at La Réserve Genève (301 route de Lausanne) have always sufficed for these purposes. The hotel is luxurious and comfortable with a very private feeling."   Continued...

Scott Keogh, President of Audi of America poses with his brands award for Car of the Year at the World Car Awards at the Jacob Javits Convention Center during the New York International Auto Show in New York April 17, 2014.  REUTERS/Carlo Allegri