Hemsley sisters find 'eat your greens' sells cookbooks

Tue Apr 28, 2015 1:10am EDT
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By Matilda Egere-Cooper

LONDON (Reuters) - Melissa and Jasmine Hemsley are getting noticed for their style of cooking using wholesome ingredients, but which has diners saying "this doesn't taste healthy" -- and meaning it as a compliment.

Over the last year, their debut cookbook, "The Art of Eating Well", has been translated into three languages and shortlisted for an award, while challenging traditional approaches to healthy eating.

This includes embracing “good” fats, like butter and coconut oil, and enjoying sweets without resorting to refined sugar.

The London-based sisters, who run a food consultancy business and write a blog for Vogue magazine, spoke to Reuters about their newfound success and the importance of cooking food that tastes good.

Q: Did you anticipate that the book would do so well?

Melissa: No. We’ve never written a book before. The book came out last year and at that point we’d been Vogue bloggers and had our own blog for two years, so we thought our following on Vogue might buy the book. Our publisher said you’ll have the type of book that someone will buy it and they’ll cook from it, then their friends will ask them about it -- and that’s what happened.

Q: How did you come up with the idea of the art of eating well?

Jasmine: Mel and I, we love food. We were brought up to eat our greens, not waste anything, try everything or you’ll be the first in the world to die, which was our mom’s favorite thing to say! But our experience wasn’t idyllic or romantic.   Continued...