Fitness fashionistas strut their stuff in studios, on the street

Mon May 4, 2015 8:05am EDT
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By Dorene Internicola

NEW YORK (Reuters) - Forget that ratty T-shirt. Workout clothes have gone high-tech and fashion forward.

Trendy fitness studios, slimming fabrics and social media have come together to tailor a generation of workout clothes that are stylish, workout-specific and versatile enough to go from exercise to errands without breaking a sweat.

Miami-based fitness instructor Jessica Smith credits social media with creating a generation that wears its workout on its modish sleeve.

“Before we weren’t taking selfies at the gym,” Smith said. “Now it’s a badge of honor to wear a crossfitter wrist band or a cyclist’s tight pants.”

Helena Cawley, chief executive of SWEATSTYLE, a personalized shopping startup for active wear, said yoga pants are the new denim.

“Look out the window at how many people are wearing their workout gear to run errands, pick up kids, lunch with friends,” she said.

Cawley, who also runs the Uplift fitness studio in New York City, got into fashion after noticing that her clients were drawn to more fashionable workout clothes.

She said leggings, ubiquitous on and off the streets, were probably the first thing to catch the eye of the active wear, or athleisure, crowd.   Continued...