Thai skin-whitening ad sparks outrage on social media
By Amy Sawitta Lefevre and Jutarat Skulpichetrat
BANGKOK (Reuters) - An advertisement for a skin-whitening product in Thailand has drawn criticism on social media and sparked debate over beauty ideals and advertising standards by claiming you "need to be white to win".
A pale complexion is highly valued in Thailand, particularly by women, and is associated with a high social status. Darker, tanned skin is associated with lower class people who work outside in the fields.
The advertisement, for a skin-whitening pill called "Snowz", made by Thai brand Seoul Secret, and posted on video website YouTube, features one actress whose skin gets darker next to a rival with light skin.
"You just need to be white to win," runs the tagline.
Some members of Thai-language forum Pantip.com were dismayed and angry.
"I'm perfectly fine being dark-skinned and now you're saying I've lost? Hello? What?" said member 1575141.
"Suggesting people with dark skin are losers is definitely racist," said another user.
It is the latest in a series of advertisements deemed insensitive that have drawn criticism in Thailand. Continued...