Dating site eHarmony aims to mix work with pleasure
By Sai Sachin R and Lehar Maan
(Reuters) - As a marriage counselor years ago, Neil Clark Warren saw first-hand how incompatibility led to unhappy matches.
So the compatibility factor was key - even in the name - when he co-founded online match-making service eHarmony in 2000.
Now, with surveys showing 70 percent of Americans are unhappy with their jobs, he thinks the same focus on matching personalities can work in the recruitment industry.
"Nobody has really matched personalities in terms of the applicant and the supervisor. That's not something that LinkedIn or Monster do," Warren said, explaining eHarmony's plans to get into the employment industry.
"(The career market) is such a big market that we do expect it to grow faster than our core product," the octogenarian clinical psychologist and eHarmony CEO said in an interview.
Finding love is not easy, and neither is the increasingly crowded online match-making industry.
The market is dominated by Barry Diller's IAC/InterActiveCorp, owner of Match.com as well as other sites for the lovelorn. IAC has also been gaining market share through acquisitions, including dating app Tinder.
Los Angeles-based EHarmony plans to launch its recruitment service - Elevated Careers - in 2016, and expects the business to contribute about 60 percent of the company's revenue within three years. Continued...