Designer Vaccarello to replace Slimane at YSL: source

Fri Apr 1, 2016 8:05pm EDT
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By Astrid Wendlandt

PARIS (Reuters) - French luxury group Kering is expected to announce as soon as Monday that Belgian designer Anthony Vaccarello will be the new creative director of fashion brand Yves Saint Laurent, a source told Reuters on Friday.

Vaccarello will replace Hedi Slimane, whose departure was announced earlier by Kering. The company declined to comment on the succession.

"It has been signed. It should be announced on Monday," the source with first hand of the matter told Reuters, on condition of anonymity.

Vaccarello, who specializes in designing the "little black dress" and is a fan of asymmetric designs, has been rumored as a potential replacement for Slimane as he will be able to provide more of the same rock chic designs that have proved so popular for the Yves Saint Laurent brand.

The source added that before Vaccarello accepted the job he agreed to stop developing his own brand and to focus solely on Yves Saint Laurent (YSL).

When Slimane arrived in 2012, he stamped his identity on Yves Saint Laurent and turned it into a grunge label that found favor among wealthy fashion-conscious buyers and became Kering's fastest growing brand.

Known for controlling everything from advertising campaigns that he shot himself to the content, look and feel of the brand's website, Slimane had renamed the label Saint Laurent, but Kering referred to the brand as Yves Saint Laurent in its statement on Friday.

Slimane helped more than double YSL's sales to 974 million euros ($1.1 billion), making it one of only a few fashion brands to have achieved revenue of around $1 billion, along with Qatari-controlled Valentino.   Continued...

French designer Hedi Slimane appears at the end of his Spring/Summer 2013 women's ready-to-wear fashion show for French fashion house Saint Laurent Paris during Paris fashion week in this October 1, 2012 file photo   REUTERS/Gonzalo Fuentes/Files