Crystal Pepsi: the 'clear' 90s hit makes a return

Wed Jun 29, 2016 5:24pm EDT
 
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By Subrat Patnaik

(Reuters) - PepsiCo is going retro. The company is officially bringing back Crystal Pepsi, a clear cola drink that was hugely popular for a brief period during the early 1990s.

PepsiCo Inc (PEP.N: Quote) said on Wednesday said it would sell Crystal Pepsi this year for a limited time in the United States and Canada.

Crystal Pepsi will be sold in 20-ounce bottles starting July 11 in Canada and Aug. 8 in the United States.

The soft drink was introduced in 1992. The clear soda caught the imagination and soon hit an iconic status on the back of a slick advertising campaign.

It, however, fell out of favor equally fast and disappeared from shelves in 1994.

This, however, will not be the soda's first comeback since.

Pepsi had made the drink available for two days in December last year in the United States through a sweepstakes on a company app.

"We've always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back," said Stacy Taffet, senior director of marketing for Pepsi said in a statement.   Continued...

 
Cases of Pepsi are displayed for sale in Carlsbad, California February 7, 2012. REUTERS/Mike Blake