SYDNEY (Reuters Life!) - An explicit television advertisement was launched in Australia this week targeting a common, but dangerous, kind of driver: those who speed just a little over the limit.
With the slogans "creeping is wrong" and "creepers think driving a little above the limit is ok," the ads show drivers briefly turning into zombies and highlights the dangers of low-level speeding, such as the inability to stop in time at a traffic light and hitting pedestrians.
"The creative concept highlights that creeping is potentially an accident waiting to happen," Andrew Daniels Chief Executive Officer of the Motor Accident Commission, said in a statement about the campaign which was launched in South Australia.
According to the Australian Transport Safety Bureau, 73 people have been killed on South Australian roads so far this year, compared with 86 during 2007.
Thirteen people were killed in September this year alone.
"This campaign is about saving lives. Creeping just a bit over the speed limit has an enormous human and social cost," South Australian Road Safety Minister, Carmel Zollo said.
The television campaign is the latest weapon in the governments attempt to lower the road toll.
Reporting by Pauline Askin, Editing by Miral Fahmy