Fashion clashing as India puts on the glitz
By Hanit Kaur and Rebecca Tyagi
NEW DELHI (Reuters) - There may be a global financial crisis going on, but in India, one of the engine rooms of the world's pre-crash production boom, there is a clash of the flash fashion.
Three high-profile fashion weeks vie for attention in October with no shortage of glitz and glamour to beguile local and oversees buyers.
Two of India's premier fashion events clashed in New Delhi last week while a third, the Lakme fashion week in Mumbai, kicked off on Monday.
International buyers said the country's designers were in sync with global trends in fashion, and their creations met international standards.
"I think they lack in nothing," Jessica, a buyer from American retailer Anthropologie, told Reuters.
And there was no sign of the global credit crunch at the earlier Wills Lifestyle India Fashion Week and Delhi Fashion Week, where spring-summer collections for 2009 featured an eclectic mix of jumpsuits, high-waisted pants and short tunics with Indian motifs and geometric prints.
Sumeet Nair, head of the Delhi Fashion Week, said it might be a good opportunity for Indian fashion designers to offer international buyers trendy clothes at low prices and make inroads abroad.
TRULY INDIAN Continued...