Slump helps Berlin tread global fashion catwalk

Fri Jan 30, 2009 1:33pm EST
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Eva Kuehnen

BERLIN (Reuters) - Berlin is hosting fashion week with a slew of parties, shows and exhibitions as it tries to carve a niche for itself on the global map alongside wealthier rivals like Paris, New York, London and Milan.

The once-divided city, labeled "poor but sexy" by its mayor Klaus Wowereit, has yet to attract the Guccis, Versaces or Jean-Paul Gaultiers of the world.

But local designers say this is the very reason the city once renowned as center of ultra-liberal, Bohemian excess in the 1920s, has the sort of potential other cities can only dream of.

"People are sick of the big labels," said Angelica Blechschmidt, who edited Vogue Germany for over two decades. "Berlin is a rough diamond. Other cities are too established. Berlin could set new global standards."

Since Wednesday, the show's focal point has been a cavernous white tent bisected by a long catwalk in central Berlin.

For nearly 12 hours a day, dozens of models have paraded up and down into the glare of spotlights and flashing cameras sporting an array of outfits ranging from glittering evening gowns, fur-lined coats -- to nothing but a necklace.

Commentators have noted that as the recession bites across Europe and unemployment rises, people are becoming more reluctant to splash out -- exposing established fashion labels to young competitors with much lower overheads.

Few big European cities come cheaper than Berlin, where the fashion week first staged in July 2007 runs until Sunday.   Continued...

<p>A model presents a creation by Bianca Bannach at the Berlin Fashion Week 2009 in Berlin, January 30, 2009. REUTERS/Tobias Schwarz</p>