Indian designer Gill sees global as the way to go

Fri Mar 20, 2009 12:29am EDT
 
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By Shilpa Jamkhandikar

MUMBAI (Reuters Life!) - For globally renowned Indian designer Ranna Gill, one collection fits the world.

Gill, who sells her "Ranna Gill" label to stores such as Neiman Marcus and Harvey Nichols, incorporates Indian motifs and colors in her fashions, but says they must suit the tastes, lifestyles - and pockets - of women around the world.

Gill showcases her collection in New Delhi on Saturday at India's biggest fashion event, where over 100 designers are vying for the attention of 175 domestic and foreign buyers amid the global economic crisis and decreased spending on luxury goods.

She spoke to Reuters about the recession and what it takes to make it in the international market.

Q: What percentage of your business is international?

A: "Sixty-five per cent of my business is export, stores that buy from me for their stores. I sell to Neiman Marcus, Harvey Nichols, to lots of stores internationally. It's not NRIs (Non Resident Indians). I have my own stores, but I also export."

Q: What do you think it takes for an Indian designer to make it abroad?

A: "You have to have a keen understanding of the global market, basically what a global customer needs. What does she buy, what is her lifestyle, what price point is she buying."   Continued...