Aficionados shop for world's most exclusive watches

Mon Jun 29, 2009 10:39am EDT
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By David Brough

LONDON (Reuters Life!) - Collectors gathered on Monday to shop for some of the world's most unique watches in an event organized by a group of blogging enthusiasts.

Dozens of watch aficionados came from around the world to William & Son, a luxury boutique in London's elegant Mayfair district, to admire the world's most exclusive watch specimens, with some on offer at well over 100,000 pounds ($165,000) each.

The typical ultra-wealthy buyer of exclusive brands such as De Bethune, F.P. Journe, Romain Gauthier and Moser, has "graduated" from major watch brands like Rolex and Omega and now seeks something rarer, collectors attending the event said.

"The watches collector has a Bentley in his garage and a Picasso on his wall, but when he walks into the office, he wants to wear something unique, a work of art," said David Witkover, North American agent for Swiss-based De Bethune.

"It is understated elegance."

He showed off the platinum-cased De Bethune Dream Watch 1, featured as "Best of the Best" in the June edition of luxury magazine the Robb Report.

The $123,600 DW1's balance wheel is made of silicon ringed with platinum, an innovation delivering high performance.


<p>William Asprey (L), owner of William &amp; Son luxury boutique, shows exclusive watches to collectors in London June 29, 2009. REUTERS/David Brough</p>