"The Sims" creator eyes the world beyond games

Thu Aug 6, 2009 8:16am EDT
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By John Gaudiosi

NEW ORLEANS, Louisiana (Reuters Life!) - Will Wright, the creator behind top-selling videogame "The Sims," is eyeing life outside the virtual world.

Since leaving Electronic Arts in April to run entertainment think tank "Stupid Fun Club," Wright said he views himself as an "entertainment designer" rather than game maker and wants to create worlds crossing every spectrum of media.

Following on from his bestsellers like "The Sims 3" and "Spore," Wright is working on new franchises that can go beyond games to the Web, mobile devices, and traditional Hollywood outlets like television and film.

Wright, 49, said he was fascinating by watching gamers using the editing tools provided with "Spore" to make over 100 million user-generated alien species, space ships and even design games.

"We're taking the idea that you can have a million people engaged not just in entertainment, but also have them creating huge amounts of content for other people to experience," said Wright.

"The question is how can you transfer that to other fields besides games," he added, while refusing to divulge the details of the project he is working on.

In an industry that has more failures than successes, Wright has distinguished himself in the game world by attracting mainstream audiences to his creations.

"The Sims" franchise has sold over 100 million copies worldwide and it's relationship-focused, non-violent gameplay has attracted an unprecedented female gaming audience -- half of "Sims" players are female.   Continued...