UK organic food needs to be cheaper: trade board
By Matthew Jones
LONDON (Reuters) - Organic food in Britain is often too expensive in comparison with non-organic products and the price gap must narrow if the struggling sector is to return to strong growth, the Organic Trade Board said.
Organic bread costs nearly a third more than non-organic, while the differential for Gala apples was 69 percent.
"More than a 60 percent premium is a big decision for any shopper," Finn Cottle, trade director for the organic sector umbrella body, told a conference on Tuesday.
After years of double-digit growth the organic sector, which also includes products like make-up and clothes, hit a barrier last year when the economic downturn kicked in.
Sales are now down about 10 percent, which coupled with tighter credit and some retailers pushing cheaper brands, has put pressure on organic producers, many of which are small, family-run firms.
"I think the price differential should be about 20 percent," Cottle said. "We (organic producers) should be looking for a consumer price that is comparable with (non-organic) premium brands. Some (price differences) are quite shocking."
In contrast with Gala apples, a bottle of organic gin costs only about 4 percent more than its non-organic counterpart while cheddar cheese sells for only 1 percent more.
Cottle said the sector must reconnect with shoppers who moved away from the organic sector to save money. Continued...