Time-strapped women huge growth market, book says

Tue Oct 20, 2009 3:31pm EDT
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By Ellen Wulfhorst

NEW YORK (Reuters) - Tackling the eternal question of what do women want, the authors of a new book have an answer -- "Women Want More." More time and control over their lives, that is.

A "revolution of dissatisfaction" is brewing among women, and businesses that understand that women want more time and can market to them will find rich opportunities, say authors Michael Silverstein and Kate Sayre.

The book, based on a survey of more than 12,000 women in 40 countries, says women want products and services that free up their time, and conversely they dislike those that require time.

"Women do not have enough time for themselves, they have too many demands on their time and they have conflicting priorities," Silverstein said in an interview with Reuters.

"Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market" is based on findings of a study by The Boston Consulting Group which conducted the survey. The study is ongoing at www.womenspeakworldwide.com.

Among the countries surveyed were the United States, China, India, Germany, Mexico, Iraq, Egypt, Russia and Japan.


Women are becoming better educated as their numbers grow and over the next five years, he said, the number of working women worldwide will grow to 1.2 billion from 1 billion, and they will increase their yearly earnings to as much as $18 trillion from $12 trillion.   Continued...

<p>Women walk through a street in Tokyo August 13, 2008. REUTERS/Yuriko Nakao</p>