Claudia Schiffer plans to create own fashion label

Tue Nov 17, 2009 1:38pm EST
 
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By Astrid Wendlandt

BERLIN (Reuters Life!) - After lending her image to fashion designers for more than two decades, supermodel Claudia Schiffer says she is now ready to create her own fashion business, which could include cashmere wares and handbags.

The 39-year-old-German born model on Tuesday said she was looking to give her life a new direction and was on the lookout for partners to back the launch of her brand.

"I would love to create my own lines now," Schiffer told a luxury conference in Berlin organized by the International Herald Tribune.

"I want the brand to be timeless and classic, with a fashion sensibility."

Many celebrities before Schiffer have launched their own trademarked products, ex-pop star Victoria Beckham is getting rave reviews for her evening dresses, Jennifer Lopez launched her own perfumes and Paris Hilton got into luxury watches.

But Schiffer said the product would have to "speak to her" and be close to her personality.

"Consumers are not stupid. They do understand if you don't believe in your product," she said.

Schiffer said she was looking for business partners, who did not necessarily have to be German, and she aimed to give the brand a global reach instantly.   Continued...

 
<p>German model Claudia Schiffer poses for pictures before leaving the International Herald Tribune luxury goods conference "Techno Luxury" in Berlin November 17, 2009. REUTERS/Thomas Peter</p>