2010 seen good for TV, bad for e-readers

Tue Jan 19, 2010 7:32am EST
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By Kate Holton

LONDON (Reuters) - The television will dominate home entertainment for another year in 2010, showing more staying power than newspapers and even their digital reincarnation the e-reader which could both struggle, a new report predicts.

According to the Deloitte 2010 TMT Predictions, the TV and its fixed schedule will remain a central part of the entertainment experience despite the growing demand from viewers who want to watch individual programs when they want them.

The forecast goes against many expectations as analysts have long expected the habit of downloading content from the Internet onto a computer -- when and where the viewer wants it -- to slowly spread to the way viewers also watch TV.

Moves in Britain to make TV catch-up and movie services available on the television and not just through a computer has proved hugely popular and the trend had been expected to accelerate.

But Deloitte said the traditional linear system of delivering television and radio was still easier and sufficient for the majority of consumers.

If correct, the news would be a huge boost to traditional broadcasters which have seen advertising revenues slump in the last two years due to the global recession and fears about the medium's future.


"Our estimate is that over 90 percent of all television watched and over 80 percent of all audio content consumed will be via traditional broadcast," the report said.   Continued...

<p>A man watches a presentation of a flat screen TV model in Berlin, September 7, 2009. REUTERS/Thomas Peter</p>