After Mamma Mia!, fans can sing along with ABBA
By Gabriella Podimane
LONDON (Reuters) - If singing along to ABBA classics on the "Mamma Mia!" soundtrack is not enough, fans have the chance to perform alongside 3-D, holographic versions of the Swedish quartet at a new exhibition dedicated to them.
ABBAWORLD, opening on Wednesday at London's Earls Court, aims to cash in on the ABBA craze, with Mamma Mia! already Britain's biggest-selling DVD and a musical of the same name filling theatres around the world. Members of the band at the opening night late on Tuesday said the 25-room display, featuring original costumes, film footage and memorabilia from their heyday, was more "down to earth" than some visitors might expect.
"It's unexpected, it's less glamorous, I think, than people probably expect but very true to the story," Bjorn Ulvaeus told Reuters on the red carpet.
Bandmate Anni-Frid Lyngstad agreed. "It's very down to earth in a way which I like really because it's like how we started, humble people, doing the things we liked a lot and eventually had a great success with," she said.
"It's nice to kind of come back to where it once began."
With the backing of the band, which has declined to reform and tour despite pressure from fans and financiers eyeing potentially huge profits, the exhibition will tour the world.
ABBA BIG IN BRITAIN
The choice of London as a launch point is partly explained by ABBA's enduring popularity in the country. Continued...