Korean-born street cook named best new chef in U.S.

Thu Apr 8, 2010 11:57am EDT
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Richard Leong

NEW YORK (Reuters Life!) - A Korean-born cook selling tacos from a truck was named one of the hottest young U.S. chefs by a leading food magazine.

Food & Wine magazine cited Roy Choi and nine other cooks in their 20s to 30s in its annual list of best up-and-coming chefs.

Choi, who was born in Seoul, has built a loyal following in Los Angeles with his mash-up of Mexican and American street food with Korean flavors.

Food lovers can find his Kogi BBQ trucks via Twitter, the social networking tool that other food trucks rely on.

"Roy is bringing food to the street with real passion," Food & Wine editor Dana Cowin told Reuters.

The 39-year-old Choi rolled out his food truck in late 2008 targeting young club-goers. His business has blossomed with his debut restaurant slated to open this week.

Before his food trucks, the classically-trained Choi had worked at Michelin-star Le Bernardin in New York.

The other nine chefs named by the magazine work in more traditional settings across the United States.   Continued...

<p>Roy Choi with his "Best New Chef" award. REUTERS/Sylvain Gaboury, courtesy of Food &amp; Wine</p>