Management Tip of the Day: 3 Elements for a Change Campaign

Wed Jul 21, 2010 9:16am EDT
 
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BOSTON (Reuters) - The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (www.hbr.org). Any opinions expressed are not endorsed by Reuters.

"Changing employee behavior is hard because it's not a one-time decision, but rather an ongoing campaign that requires dedication and perseverance. Next time you need to spearhead a change campaign, incorporate these three elements:

1. Memorable messages. Clear, memorable, succinct messages are the foundation of a change campaign. Create a message that is emotionally compelling and easily repeated.

2. Stories. People remember stories better than they do numbers or facts. Tell stories about why the change is important or that illustrate the benefits of changing.

3. Call to action. For any campaign to be successful, the audience needs to know what it can do. Be clear about the action you want your people to take and ways they can start today."

- Today's Management Tip was adapted from "Five Tips for Leading Campaigns for Change" by Rosabeth Moss Kanter.

 
<p>A crowd of people makes its way down a street behind a card that reads "America Wants Change" in Washington, January 20, 2009. REUTERS/Mark Blinch</p>