Playboy launches new "safe-for-work" website

Tue Jul 20, 2010 3:16pm EDT
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By Zorianna Kit

LOS ANGELES (Reuters) - Playboy on Tuesday launched a new, non-nude website that it described as being safe-for-work and a "satirical antidote to the drudgery of the work day."

Produced specifically for the Internet, contains posts and viral content in categories such as Girls, Entertainment, Sex, Videos and Lifestyle.

It also provides links to other videos around the web as well photos from the Playboy archives.

"The smoking jacket isn't just something I like to wear around the mansion," Playboy's iconic founder Hugh Hefner, 84, says in a video posted on the site. "It's Playboy's safe for work website. Next to the mansion, it's the best hangout on the planet."

Playboy's traditional magazine business has been hard hit by declining circulation and advertising revenue as people turn to free pornography on the Internet.

On Tuesday, the new site had posts such as "How to Get Laid at Work," and "How to Hang Out with Porn Chicks".

Photos include a spread of Playmate Kimberly Phillips in lingerie and a smoking jacket. From the archives, there's the 1983 Playmate Playoffs featuring bikini-clad women with classic Farrah Fawcett-styled hair competing in water-soaked events.

The web site, which contains nudity and longer lifestyle articles, has 6 million unique monthly visitors to its site, Playboy said.

(Editing by Jill Serjeant)

<p>The homepage of Playboy's new non-nude website REUTERS/Playboy</p>