Fashion's night out expands party to lure shoppers

Fri Sep 10, 2010 10:30pm EDT
 
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By Christine Kearney

NEW YORK (Reuters) - Clothing retailers and big-name fashion designers around the world joined together on Friday at festive promotional events aimed at enticing recession-weary shoppers to go on a spending spree.

"Fashion's Night Out," the brainchild of Vogue magazine editor Anna Wintour, was designed to jump-start an industry battered by the global recession. Events were set in Australia, Asia, Europe and 100 U.S. cities from New York to Los Angeles.

In New York, fashion hubs like Soho and Madison Ave were mobbed with shoppers who dressed up, sipped cocktails or mingled with designers Diane von Furstenberg, Alexander Wang and Donna Karan.

"The whole city is having fun, it's happy," von Furstenberg said inside her store, describing the event as an "incredible" phenomenon that had "spread all around the world."

In Milan, tens of thousands of fashion-hungry shoppers and party-goers flooded the Italian fashion capital's small streets for a party Thursday, hoping to rub elbows with big-name designers at Valentino and Prada who offered champagne and artistic performances.

"This city, usually, is dead at night, and that's not because of the downturn," said fashion legend Giorgio Armani.

London events featured actress Gwyneth Paltrow and model Claudia Schiffer.

'NATIONAL HOLIDAY FOR SHOPPING'   Continued...

 
<p>American Vogue magazine editor Anna Wintour leaves after attending the Rag &amp; Bone women's Spring 2011 collection show during the New York Fashion Week, September 10, 2010. REUTERS/Kena Betancur</p>