Justin Bieber dolls to hit stores for the holidays
By Monica Herrera
NEW YORK (Billboard) - Justin Bieber dolls are coming to a toy store near you this holiday season.
Merchandising company Bravado and The Bridge Direct, Inc. announced Tuesday that they've partnered to launch a line of collectible figures styled in the pop star's best-known looks.
Slated to hit mass retailers "on or around" December 4, the Bieber toy line will feature Justin Bieber Music Video Collection Singing Figures that play 30-second clips from his songs "Baby" and "One Less Lonely Girl."
The dolls are dressed in the singer's signature looks from those music videos, from a leather jacket and microphone to a green hoodie and guitar.
Another set of dolls, dubbed The JB Style Collection, features Bieber figurines dressed in some of his memorable "street style," "awards style" and "red carpet style" looks.
The JB Style Collection will retail for $17.99, while the Music Video Collection will retail for $27.99.
The toy line also will include a microphone that plays clips of "One Time" and "Somebody to Love" along with concert sound effects ($14.99), and plush bears dressed in hoodies, fitted caps and "Team Bieber" T-shirts ($7.99).
In addition to branching out with a toy line, Bieber will release his first book, "Justin Bieber: First Step 2 Forever: My Story," in October, and a 3-D biopic on February 11, 2011.
(Editing by Zorianna Kit and Bob Tourtellotte)
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