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NEW YORK (Reuters Life!) - Sex sells and the domain name Sex.com is the world's most valued web address, selling most recently for $13 million.
In court papers filed this week, its bankrupt owner, Escom LLC., named Clover Holdings Ltd as the successful bidder for the domain name. Escom reportedly bought the domain name for $14 million in 2006.
The deal will go before a bankruptcy judge for approval on October 27. A representative at domain name marketplace Sedo.com said the sex.com domain name was the most expensive ever sold.
"It still holds the record for being the most valued domain name," said a Sedo.com spokesman said Friday.
The auctions of simple domain names are seen as rare opportunities for Internet entrepreneurs. An auction for the www.pizza.com domain name in 2008 attracted bids above $2.5 million.
Reporting by Edith Honan; Editing by Patricia Reaney