Train looks to "Shake Up Christmas" for Coca-Cola

Mon Oct 25, 2010 6:31pm EDT
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By Bob Tourtellotte

LOS ANGELES (Reuters) - Hey soul sisters, and brothers. The band Train on Monday rolled out a new song for the upcoming holidays meant to put a smile on the faces of music fans who are weary of the gloomy economy.

The song, "Shake Up Christmas," is a key part of Coca-Cola Co.'s new Christmas advertising campaign that in past years has featured people or animals, such as the friendly polar bears of 1993, which became iconic for generations of TV viewers.

For years, bands have struggled against declining CD sales by branching out into selling more merchandise and beefing up live and televised performances. But for San Francisco-based Train, singer Pat Monahan told Reuters the new song is less about commerce and more about wanting to conjure holiday joy during tough times.

Monahan said the Grammy-winning band has been touring the world for some 17 months, and they have talked with many people who are grappling with the economic downturn even as their hit love song, "Hey Soul Sister," set crowds to singing happily.

"It's really an honor to know that, somehow, our music is affecting people in a positive way," Monahan said.

He added that writing a song only for commerce -- meaning "Shake Up Christmas" solely for a Coca-Cola ad -- seemed cynical. Approaching a song that way, he said, "you are not going to write inspiring music."

"I think of what I did with 'Shake Up Christmas' as a 'how can I help'" spread some happiness.

The lyrics talk about spreading joy and love and include the chorus: "Shake it up, shake up the happiness/ Wake it up, wake up the happiness/ Come on y'all, it's Christmas time."   Continued...

<p>Santa Claus enjoys a Coca Cola in this publicity image released to Reuters October 25, 2010 from its upcoming Christmas advertising campaign. The rock band Train released a song, "Shake Up Christmas," as a key part of Coca-Cola Co.'s new Christmas advertising campaign that in past years has featured people or animals that have become iconic for generations of TV viewers. REUTERS/McCann, Madrid for Coca Cola/Handout</p>