Finding deals is key to American travel decisions

Thu Nov 4, 2010 12:05pm EDT
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NEW YORK (Reuters Life!) - A mindset of "deal or bust" drives most Americans to base their vacation travel decisions on whether they can find a good deal, a new survey shows.

Sixty percent of the 924 travelers who took part in the poll said they had taken a vacation only because they found a good deal.

David Krauter, of the members-only travel website SniqueAway which conducted the survey, said the results show that the best bargain is more important to consumers than brand loyalty.

"People really like feeling they got the better deal," he said in an interview.

"It's definitely a high number of people who, when they pull out their credit cards, search multiple sites for the best deal they can find before making a decision."

More than two thirds of the travelers in the survey said they were subscribers to newsletters on travel deals. Of those, 81 percent subscribe to between one and five newsletters with travel deals, and 19 percent receive more than six.

Of those travelers who were already members of deals websites, 70 percent reported feelings of excitement or elation after finding a deal they liked.

"It's not only the price tag that matters. After they find a deal, they know they are going and will have a new life experience, and that they can share that," Krauter said.

He advised travelers to not spend too much time searching for deals to avoid missing out.

"Jump on a good deal when you see it," he said.

<p>Cruise ship passengers enjoy Seven Mile Beach during a half day stop in port in George Town, Cayman Islands, April 27, 2010. REUTERS/Gary Hershorn</p>