Using anonymity to peek in White House, sell books
By Daniel Trotta
NEW YORK (Reuters) - Simon & Schuster makes no pretense about "O," a political novel imagining Barack Obama's 2012 re-election campaign. The publisher is hiding the author's identity in order to sell books.
"We plead guilty to marketing the book, but it's more than just a ploy. There's a rationale behind it," said Jonathan Karp, executive vice president and publisher of Simon & Schuster, part of CBS Corp.
The story follows the re-election of a president referred to as O, who obviously is Obama, and a cast of characters based either directly or indirectly on contemporary political and media figures.
The web blogger and aggregator Bianca Stefani of the eponymous "Stefani Report" is obviously drawn from Arianna Huffington and her "Huffington Post," and O longs to run against a female Republican called "The Barracuda" -- unmistakably Sarah Palin.
Other characters are complete fiction, but all are meant to shed light on what is expected to be a bruising presidential campaign next year.
The publisher bills the author as someone who has "been in the room" with Obama in order to build his or her political credentials. But in one of the more unkind early reviews, a New York Times reviewer wonders if that room was a convention hall, calling the book "trite, implausible and decidedly unfunny."
The Washington Post was more positive, calling the inside scheming described in the book "a blueprint that's probably pretty close to the mark."
The author requested anonymity to avoid prejudicing readers with a political bias to the work before opening it, granting the writer an extra degree of creative freedom, Karp said. Continued...