McDonald's serves up McWeddings in Hong Kong

Mon Feb 14, 2011 7:33am EST
 
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

HONG KONG (Reuters Life!) - In the buzzing financial hub known for its fast living, young Hong Kong couples can now grab love on the run at the city's McDonald's outlets, which are offering a burgeoning new sideline: "McWeddings."

On Valentine's Day at a downtown McDonald's close to the financial district, the fast food joint was decked out with pink balloons, a "cake" stacked from apple pies, as well as a pair of tiny souvenir crystal M rings, for a surprise engagement bash thrown by Kelvin, a young model, for his girlfriend, Ashley.

The party is the first formal wedding event since the service was launched in January.

McDonald's says the concept isn't tacky and fills a niche in Hong Kong, where its restaurants are popular dating venues and the prices for more typical weddings run high.

"They date here, they grew their love here, so when they have this important day they want to come over here," said Shirley Chang, the managing director of Hong Kong's McDonald's outlets.

The McDonald's "Warm and sweet wedding package," at HK$9999 ($1282) a pop, includes wedding gifts, pink invitation cards emblazoned with golden arches, decor featuring the likes of Ronald McDonald and the Hamburglar, and classic golden arches fare worth up to $385.

Additional items will cost extra, including a "white balloon" gown rental ($165), balloon corsage ($11), balloon wedding cake ($88), and a large pink McDonalds backdrop ($321).

"You can see the world changing, especially the young generation," Chang told Reuters.

"They're looking for out-of the-box thinking and ideas."   Continued...

 
<p>McDonald's logo is seen on the window of one of its restaurants in New York January 24, 2011. REUTERS/Shannon Stapleton</p>