Looking for a wine with that steak? Try the iPad

Mon Feb 14, 2011 4:05pm EST
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By Leslie Gevirtz

NEW YORK (Reuters Life!) - A Chicago steakhouse is among the latest in a growing list of eateries around the globe that have scrapped conventional wine lists and instead are offering diners an iPad loaded with wine information.

The apps contain photos, tasting notes, vineyard maps and even winemaker videos to help customer make a choice from the sometimes hundreds of wines on offer.

Matt Moore, co-owner of the Chicago Cut Steakhouse, said his restaurant still has a wine list.

"But we just hand them the iPad," he said.

Developed by his partner David Flom, the application includes Google flyover maps of the vineyards and even an 80-second video by Rob Davis of California's Jordan Winery's.

When the restaurant told John Jordan, 38, who took over the Sonoma winery from his parents about the app, he offered in-house produced videos of his vineyards and winery.

"People always want to know about the wines they're drinking," he said. "With this, you have the winemaker right there in your hands telling you about the harvest that year, the fruit, the fermentation. It couldn't get more personal," Jordan said during a visit to New York.

Patrick Martucci, chief executive of Incentient, LLC, which supplies digital wine lists on iPads to restaurants such as Claridge's in London, Olives and South Gate in New York and California Vintage in Hong Kong, said there is a cool factor to it.   Continued...