Flower show brings blooms and business to Philadelphia

Fri Mar 11, 2011 12:17pm EST
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By Dave Warner

PHILADELPHIA (Reuters Life!) - An international flower show that attracts a quarter of a million visitors is bringing big business, as well as blooms, to one of America's oldest cities.

With more than 60 large-scale gardens and 180 vendors at the 10-acre (four hectare) site, the Philadelphia International Flower Show is billed as the largest indoor flower event in the world.

In addition to luring tens of thousands of gardeners and horticulturalists to the city, the eight-day show generates $61 million, or the equivalent to 628 jobs, according to a new study by accounting firm KPMG.

It also contributes $8 million in taxes to city, state and governments.

"The flower show is one of the greatest boosts to the city, for its spirit, for its reputation, and for its economic well being," said Alan Jaffe, the spokesman for the Philadelphia Horticultural Society, which sponsors the show.

Gregory Mosley, the manager of the "By George" pizza restaurant doesn't need any convincing about the benefit of the annual event that ends on Sunday.

He hired six new workers in anticipation of the increase in customers during the show at the Pennsylvania Convention Center.

"We trained them two months ago," he said. Instead of his normal four people behind the counter, 10 will be working during the show.   Continued...