LOS ANGELES (Reuters Life!) - The Sundance Film Festival on Tuesday unveiled plans to take its brand of American independent movies and music to London for a four-day event starting in April 2012.
Sundance London is being organized by actor Robert Redford's Sundance Institute for moviemaking and AEG Europe, promoters of live entertainment and sports events, and it will be held at The O2 complex of music venues, movie theaters, restaurants and bars.
The Sundance Film Festival, which takes place each January in Utah, annually is the largest U.S. event for movies made outside the major studios, and many films debuting there, such as "The Kids Are All Right" or "Little Miss Sunshine," find success at box offices and during Hollywood's award season.
Redford said the aim was to bring the best in U.S. indie cinema to Britain and "in essence help build a picture of our country that is broadly reflective of the diversity of voices not always seen in our cultural exports."
Sundance London will be held April 26 - 29, which is roughly three months following the U.S. festival, and it will include movies that screened at the U.S. event, which is held in Park City, Utah, a ski resort town east of Salt Lake City.
In recent years, the Sundance Institute has been expanding its boundaries by partnering with arts groups outside the United States. In March, for example, the Institute's "Film Forward" initiative traveled to Turkey as part of a 14-nation tour in which it shows movies.
Festival organizers also have been far more active in recent years in bring more world cinema to the U.S. gathering.
Editing by Christine Kearney