Critics use "The Simpsons" to lampoon Mexico's Slim

Mon Apr 4, 2011 2:45pm EDT
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By Dave Graham

MEXICO CITY (Reuters) - Attacks on Carlos Slim's hold on Mexico's telecoms market intensified on Monday when a secret group opposed to the world's richest man rubbished his core business in a newspaper advert called "The Slimsons".

Drawn in the style of U.S. cartoon sitcom "The Simpsons", the full-page broadside against the 71-year-old tycoon ran in several of Mexico's biggest dailies, lampooning the cost, reliability and services of Slim's telephone networks.

Slim has become embroiled in a bitter feud with Mexican media moguls over his dominance of local telecommunications, which has spawned a series of attacks on his credibility on television, the Internet and now newspapers.

In the advert, four blue-faced characters in the clouds state respectively "In Slimlandia -- clients get 'quality service'", "telephone charges 'are low'", "connection speeds 'are infinite'", and "your mobile 'always works'".

Below, a sad-looking man with a pink face says: "Not in Mexico." Signed off by anti-Slim group calling itself "Todos los Mexicanos" (All the Mexicans), the advert adds:

"All Mexico is the territory of all the Mexicans," in a parody of one of Slim's best known phone advertising slogans.

A spokesman for Slim's fixed-line phone giant Telefonos de Mexico declined comment on the advert.

With a fortune estimated last month by Forbes magazine at $74 billion, Slim has long been a target of satire in Mexico, where income inequality is high and control of everyday resources is concentrated in relatively few hands.   Continued...

<p>Mexican tycoon Carlos Slim arrives to attend the opening of the Soumaya museum in Mexico City March 1, 2011. REUTERS/Henry Romero</p>