Study: Women dig dudes driving hot cars

Mon Jun 20, 2011 7:05pm EDT
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By Jim Forsyth

SAN ANTONIO (Reuters) - A recent study by Texas researchers proves what single men have known for a long time: Chicks dig hot cars.

Men who wear expensive clothes and drive flashy cars are more successful at having flings and staying single than their financially conservative counterparts, researchers at the University of Texas at San Antonio said.

And while it's not exactly groundbreaking information that some women are more likely to go from the bar with a guy in a Porsche rather than a Geo, the project found the phenomenon is less about gold-digging and more about "signals," University of Texas at San Antonio marketing professor Dr. Jill Sundie told Reuters on Monday.

By engaging in splashy personal spending, men are sending a signal to women that they want a "short term relationship," much like peacocks trying to woo a mating partner using "wasteful, elaborate displays," Sundie said.

"Basically, they're just trying to convince a female that, 'Hey, if all you're looking for is genes, I have the best genes, so you should choose me,'" she said.

Women, pick up on that signal and respond to it -- positively if she's into that kind of thing, or negatively if she is looking for marriage material.

"Women seem to understand that when they see a man who has chosen to spend money conspicuously, they think he would be more interesting as a date," Sundie said.

That is, if all they want is a one-nighter or something temporary. When it comes to the long term, Sundie said, flashing the cash becomes a turn-off for women.   Continued...

<p>A visitor takes pictures of a Jaguar XK150 during Romania's first "Vintage Cars Elegance Contest" organised in Sinaia mountain resort in front of Peles royal castle, 140 km north of Bucharest May 28, 2011. REUTERS/Bogdan Cristel</p>