Men savvier networkers than women: study

Fri Jun 24, 2011 4:43pm EDT
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By Paula Rogo

NEW YORK, June 24 (Reuters Life) - When it comes to professional networking, men around the world are savvier than women, according to new data.

Business networking site LinkedIn, which analyzed information from members in 13 countries, found men were the overwhelming winners in networking.

"Men are broader and quicker at assessing if there is an opportunity," said Nicole Williams, the company's connection director. "They are quicker to makes moves."

The company, which has more than 100 members worldwide, defined online professional networking savviness in two ways: a ratio of the number of connections men and women have; and the ratio of male members on the site to female members.

They found that women, often seen as better communicators and relationship builders, are less likely to extend themselves for fear of rejection.

"Networking is seen as inherently risky," Williams explained. "We take rejection more personally when asking for a raise, promotion or connections."

Instead women are better at developing deeper networks, while men aim for a network with more breadth. With the U.S. job marketing still struggling, Williams said networking now is all about who you know in order to generate opportunities.

"Networking in an economy like this is key to finding opportunities," she said. "A qualified referral is so essential in the market place. You have to actively be looking for people to connect with."   Continued...

<p>City workers cross London Bridge during the morning rush hour, in London April 11, 2011. REUTERS/Toby Melville</p>