Ferrari dream comes true for Korean design students

Tue Jul 19, 2011 2:45pm EDT
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By Philip Pullella

MARANELLO, Italy (Reuters Life!) - Three design students from South Korea on Tuesday won a once-in-a-lifetime chance to help design the Ferrari of tomorrow.

The students from Hongik University in Seoul took first prize in Ferrari's World Design Contest 2011, taking up the luxury carmaker's challenge to imagine what the Ferrari of the future might look like.

The students, Kim Cheong Ju, Ahn Dre and Lee Sahngseok, took first place with their entry "Eternity." One student from the European Design Institute in Turin and two from London's Royal College of Arts came in second and third respectively.

Four hundred entries from 50 elite design schools and universities around the world were whittled down to seven finalists.

"Perhaps they could work for us some day," Flavio Manzoni, head of Ferrari's Style Center said at the legendary plant that has produced the world's most exclusive road cars as well as racing cars that have won 16 Formula One Constructors titles and 15 World Championship driver titles in its 60-year-history.

He said Ferrari's own designers would take the students' ideas on aerodynamics, propulsion and style into consideration in the company's future designs for its road cars.

"Eternity," which the South Korean students presented in a scale model, is a two-seater, super futuristic car made of layered carbon surfaces and brimming with new-generation technologies.

All of the design concepts focused on reducing fuel consumption through alternative propulsion systems, particularly through the use of hybrid engines.   Continued...

<p>The Ferrari "Eternity" (front) is seen with others concept scale models in Maranello July 19, 2011. REUTERS/Ferrari Press Office/Handout</p>