Sao Paulo offers array of Brazil gem treasures

Mon Jul 25, 2011 10:52am EDT
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By David Brough

SAO PAULO (Reuters Life!) - Sao Paulo is a vibrant hub for jewelry shoppers seeking exquisite and rare Brazilian gemstones set in precious metals. While bargains are hard to find because of high tax rates, determined shoppers can negotiate discounts.

A weekend visit to Iguatemi, one of the most upmarket shopping malls in Brazil's commercial capital, revealed the abundance of hues of Brazilian gemstones set into fine jewels with 18-carat gold and silver.

Alongside Tiffany & Co's signature collections of diamond rings and pendants, display cabinets showed rings made from Brazilian gemstones, such as green prasiolite, yellow citrine and purple amethyst. One Tiffany amethyst ring set in 18-carat gold was on sale for 6,100 reais ($3,935).

H. Stern, one of the most famous Brazilian jewelry retailers with branches in Europe, had a section at its boutique in Iguatemi devoted to Brazilian gems.

A ring with an alluring golden orange-brown imperial topaz stone set in 18-carat gold was for sale for 32,320 reais ($20,850). Imperial Topaz, one of the most exquisite and rare stones in the world, is found solely in one mine in the Brazilian state of Minas Gerais.

Another gold ring at H. Stern, set with an extremely rare green Paraiba tourmaline from Brazil, was available for an even heftier 71,710 reais ($46,264).

The tourmaline, celebrated for its broad color spectrum, is favored by artists, and it is said that the best-known green tourmaline brings prosperity, and the red one, enthusiasm and happiness, according to H. Stern's sales brochure.

Mauricio Monteiro, a Brazilian designer, has a stand-alone store in Iguatemi, which presented a variety of colorful Brazilian gems set in jewels, such as a necklace containing a selection of large citrines, amethysts, emeralds and other stones for around 64,000 reais ($41,290). A yellow citrine ring set in gold was available for 21,900 reais ($14,130).   Continued...