Author creates second identity as O.M. Grey

Thu Aug 18, 2011 5:46am EDT
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By Julie Mollins

LONDON (Reuters) - It's no secret that good storytelling involves characters who are in opposition to generate controversy -- but author Christine Rose has taken this a step further by developing an opposing second identity as O.M. Grey.

Grey is author of the sexy, paranormal "Avalon Revisited" steampunk novel about English King Henry VIII's brother Arthur, who is depicted as a vampire. Grey also has a steampunk persona in real life, with a multimedia blog that offers candid advice on romantic and erotic troubles.

The entrepreneurial Rose, however, is the author of "Publishing and Marketing Realities for the Emerging Author," and co-author with husband Ethan Rose of the "Rowan of the Wood" young adult fantasy series, which won the 2009 Indie Excellence Award for Young Adult Fiction.

"I've learned what works and what doesn't," Grey said.

"I'm able to compare that with my other persona, Christine Rose. As Christine Rose I take a more traditional route. I've seen a lot more success with Olivia (O.M. Grey)."

Grey, 41, lives with her husband in Austin, Texas, where they manage cooperative independent publisher Blue Moose Press. She is in London working on a new book.

The idea of two separate personas came about as a marketing experiment. By creating O.M. Grey, she was able to deploy techniques she learned about social networking and marketing to generate interest in her work on the Internet.

"What I learned was confirmed by the experiment of Olivia. It was like I burned myself out with over marketing Christine and it wasn't going anywhere," Grey said.   Continued...

<p>Author O.M. Grey at the Kew Bridge Steam Museum in London, August 6, 2011. REUTERS/Julie Mollins</p>