Fashion app brings window shopping to the iPhone

Mon Sep 19, 2011 5:01am EDT
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By Natasha Baker

BANGKOK (Reuters) - Women on the hunt for a killer pair of heels or new handbag have endless options when shopping online.

But Snapette, a new photo-sharing app for the iPhone, is now making it possible to browse the inventory of local boutiques for the latest fashion, bringing "window shopping to your phone" according to its creators.

"If I'm looking for red heels to wear out this weekend -- and looking within a 10 meter (yard) radius because I want to go out and buy them -- there's no way to search for that," said Sarah Paiji, CEO and co-founder of Snapette.

The app, which focuses primarily on shoes and handbags, lets users browse, search and comment on items available at boutiques in their area that have been uploaded by other users.

Tapping on an item of interest, a pair of Yves Saint Laurent platforms or a Balenciaga bag for instance, reveals information such as price, store directions and comments from other users.

The app also includes a What's Hot section, listing the items that are currently receiving the most attention worldwide.

At the top of the list right now is a pair of animal print peep-toe pumps by Dolce & Gabbana found by a user in Tokyo, Japan. But more affordable items have also risen to the top, such as a colorful tribal-patterned shoulder bag found at retailer Forever 21 in London, England.

Although mainstream stores have proven to be popular on the app, Paiji said that the company's longterm strategy lies in helping users discover items at smaller boutiques which often struggle to generate traffic to their websites.   Continued...