Dolce & Gabbana cut edgy D&G line

Thu Sep 22, 2011 1:38pm EDT
 
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By Antonella Ciancio

MILAN (Reuters) - Italian fashion brand Dolce & Gabbana are ending the youthful D&G line they created almost 20 years ago to focus on their core brand.

The two designers known for their glamorous Mediterranean style said in a note on Thursday they wanted to enrich their top brand offer, which already ranges from exclusive evening dresses to more affordable accessories such as fragrances or sunglasses.

Fashion houses have widened their entry level offers to recover from a financial crisis which has hit demand for luxury goods.

"For the upcoming seasons, D&G will become part of Dolce & Gabbana, giving even more strength and energy to our collections," they said in an emailed statement.

"To us, it's like going back to when we began our adventure: full of ideas," they said.

Dolce and Gabbana, whose dresses have been worn by stars such as Madonna and Monica Bellucci, launched D&G in 1994 to catch up with edgier, younger customers.

For the final D&G collection presented on Thursday, the designers stitched together colorful silk foulards. Oversized raffia hats and wedges entirely made of foulards gave a fresh glamour to a show received with wide applause.

The private company, run by the two designers, reported 10 percent revenue growth to 1.13 billion euros ($1.54 billion) in the year ended on March 31.   Continued...

 
<p>Italian designers Domenico Dolce (R) and Stefano Gabbana acknowledge the applause at the end of D&amp;G Spring/Summer 2012 women's collection show during Milan Fashion Week September 22, 2011. REUTERS/Stefano Rellandini</p>