Spas focus on coaching, gaming, feet in 2012
By Patricia Reaney
NEW YORK (Reuters)- - Beauty coaching, online wellness, snow showers and sound massages are just a few of the luxury treatments clients at spas around the globe will be experiencing in 2012.
Massages and facials will still be big draws for the $250 billion industry, but spas will be branching out into more personal coaching programs, spa parties and packages for families and even online games, according to a new report.
"Overall, we see two distinct themes emerging. One is the industry innovating with diverse, new sensory experiences and treatments -- from cold and vibration therapies to new services for healthy feet," said Susie Ellis, the president of SpaFinder Inc. which compiled the 2012 Spa Trend Report of the top 10 trends.
"The second is how spas are ... moving beyond the sporadic visit, to programs aimed at developing long-term relationships such as coaching and online gaming."
All types of coaching, whether it is beauty, sleep or wellness, are expected to be big in 2012 with spas offering coaching packages, with follow-up emails and phone conferences to support clients.
Spas will also be turning down the heat with cold therapies designed to improve circulation and reduce inflammation.
Spa designer Thermarium's will launch the first-ever snow shower, according to the report. The shower's digital touch screen will enable users to choose between light snowfall, moderate snowfall or blizzard.
For an even more bone-chilling experience, there is cryotherapy -- a few minutes in a frigid chamber at -120 degrees C (or -184 degrees F) wearing only a swimsuit, socks, gloves and ear and mouth protection against frostbite. Continued...