"Fitness-Buffet" serves up a smorgasbord of sports

Mon Jan 16, 2012 7:46am EST
 
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By Peter Myers

SINGAPORE (Reuters) - Turned off by the treadmill and bored by the bike, but know you need to get in shape?

A start-up firm may have the answer: an array of coupons for fitness and sports programs, at bargain prices, to tempt aspiring athletes into trying a little of everything to see what really works for them.

"Everyone knows they should be doing more fitness," said Callum Laing, a 36-year-old New Zealander and the founder of "Fitness-Buffet."

"And most people assume the answer is to head to the local gym and spend half an hour on a treadmill. So many people have become turned off by that experience, it's no wonder they lose motivation so quickly."

Far better is trying new things and reintroducing vitality to your life by signing up to Zumba dancing, kick-boxing, dragon boat racing or touch rugby, he said.

"On your way to the gym, you probably pass three or four places that are offering great services that you're just not aware of. Fitness-Buffet gives you an easy, low risk way to sample them," he told Reuters.

The company (www.fitness-buffet.com/) sells sets of downloadable fitness offers for a one-time fee of $99 that contain, Fitness-Buffet says, over $1,000 worth of deals on anything from yoga to kettlebells to Aussie Rules football classes.

Customers have two months to try as many of them as they want, and all offers are included at no extra cost.   Continued...

 
<p>Instructor Alvaro Ramirez from Uruguay relaxes in a circus studio in Athens January 16, 2008. REUTERS/Yiorgos Karahalis</p>