Management Tip of the Day: Compete to be unique
BOSTON (Reuters) - How you think about competition will define the choices you make and your ability to assess those choices critically, says Harvard Business Review.
The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (http:\\www.hbr.org). Any opinions expressed are not endorsed by Reuters.
"Most companies want to be the best at what they do. But in the vast majority of business, there is no such thing as "the best." Trying to imitate rivals will get you nowhere: It's impossible to do exactly what your competitors are doing and end up with superior results. Customers choose different products and services for different reasons, and it's unlikely you'll win them all. Instead, focus on creating superior value for the customers that choose your company. Doing this profitably means accepting limits and making tradeoffs-you can't meet every need of every customer. Don't set out to win a war. Instead find your audience and capture their attention and loyalty."
- Today's management tip was adapted from "Stop Competing to Be the Best" by Joan Magretta.
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