UPDATE 2-T-Mobile's revenue beats due to strong customer additions

Thu Jul 30, 2015 10:29am EDT
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* Reports Q2 revenue of $8.18 bln vs est $7.94 bln

* Raises 2015 postpaid user addition forecast

* Q2 profit falls 7.7 pct (Adds analyst comment, background; updates shares)

By Lehar Maan

July 30 (Reuters) - T-Mobile US Inc reported a better-than-expected 14 percent jump in quarterly revenue as aggressive pricing helped it win more customers.

Shares of the No.4 U.S. wireless carrier by revenue rose 3.6 percent to $38.37 in early trading on Thursday, after the company raised its full-year postpaid user addition forecast for the second time this year.

T-Mobile said it now expected to add 3.4 million to 3.9 million postpaid users in 2015, up from 3.0 million to 3.5 million.

The company has revamped its pricing plans, eliminated service contracts and launched aggressive marketing campaigns to help turn around years of subscriber losses.

While investors have lauded these efforts, the costs involved have been hurting profits.   Continued...