Amazon unveils wine marketplace in some U.S. states
By Alistair Barr
SAN FRANCISCO (Reuters) - Amazon.com Inc unveiled a new online wine marketplace on Thursday, in the company's second attempt to crack a sector curtailed by a tangle of complex regulations.
Amazon Wine launched more than 1,000 wines from wineries in the United States, including Francis Ford Coppola, Hall, Mark Ryan, Eden Canyon, Pepper Bridge and Roadhouse.
The world's largest Internet retailer said customers could order up to six bottles for a shipping fee of $9.99.
The service will be available to California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington, Wyoming and the District of Columbia.
Amazon said more states will be added "soon."
Indeed, the limited number of states highlights the challenges of online wine sales due to regulations governing the sale and delivery of alcohol across U.S. state borders.
Amazon had tried getting into the online wine business a few years ago, but put the effort on hold.
Wine.com launched its own online wine marketplace earlier this week, ahead of Amazon's move, which had been reported recently. Continued...