Microsoft 'Halo 4' sales hit $220 million on launch day
By Malathi Nayak
SAN FRANCISCO (Reuters) - Microsoft Corp said its "Halo 4" video game racked up $220 million in global sales on its launch day, beating records set by previous installments of the hit series.
Action-shooter "Halo 4," released last Tuesday, is on its way to reaching $300 million in global sales in its first week, making it the biggest launch in the decade-old Halo franchise's history, the company said.
The previous installment "Halo: Reach," the fourth game in the series, launched in September 2010 and raked in $200 million in global sales on its launch day.
The Halo franchise has generated over $3.38 billion in revenue since its 2001 launch, Microsoft said.
"We're thrilled that ‘Halo 4' has emerged as the biggest U.S. entertainment launch of the year," said Phil Spencer, corporate vice president of Microsoft Studios.
Shares of the world's largest software company closed down 2.1 percent at $28.22 on Nasdaq.
The Halo series, made by Microsoft Game Studios, spearheaded the company's foray into gaming that began with the 2001 launch of the first Xbox.
"Halo 4" is a key title for Microsoft, heading into the holiday shopping season. Continued...