Apple's ranking in China smartphone market falls to No.6: IDC

Thu Dec 6, 2012 6:51am EST
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By Lee Chyen Yee

HONG KONG (Reuters) - Apple Inc's rank in China's smartphone market, which is set to become the world's largest this year, fell to No.6 in the third quarter as it faced tough competition from Chinese brands, research firm IDC said on Thursday.

IDC's announcement comes a day after Apple's shares fell more than 6 percent on the Nasdaq, logging its biggest single-day loss in four years and losing $35 billion of its value, on concerns about rivals gaining ground in the mobile devices market.

China, already the world's biggest mobile phone market, is seeing competition intensifying in its smartphone sector, with global and homegrown vendors trying to outgun one another in terms of price and features.

Underscoring that, Nokia announced on Wednesday it is to partner China Mobile, the country's largest wireless carrier, in a sales deal that will give the Finnish company an opportunity to win back some Chinese market share from Apple's iPhone.

Apple saw its third-quarter ranking by market share fall two notches from its position in the second quarter, IDC said. Its market share by shipments was under 10 percent in the third quarter, when China's smartphone shipments hit a record high, at more than 60 million units, the research firm added.

However, IDC analysts expect a rebound with the launch of the iPhone 5 in China in December. Apple last week received approval from regulators for the sale of the iPhone 5 in the country.

Galaxy-maker Samsung Electronics Co Ltd, the world's No.2 PC maker Lenovo Group Ltd and global No.2 telecom equipment maker Huawei Technologies Co Ltd retained the top two and No.5 spots, respectively, IDC said.

Chinese brand Coolpad made a three-spot leap to No.3 in the country, but ZTE Corp dropped one place to No.4 in the July-September period, IDC said. The research firm did not give the market share numbers of any company except Apple.   Continued...

Security staff watch over a crowd gathered for the opening of a new Apple store in Beijing's Wangfujing shopping district October 20, 2012. REUTERS/David Gray